A few years ago, I was reading an article about the nine most difficult restaurants to get into in America, one of them was a BBQ restaurant in Austin, TX. Having lived in downtown Chicago for twenty years and eating out five times a week, I knew about difficult restaurants to get into. Loving BBQ, I researched this place in Austin, TX, flew down there, waited in line for four hours like everyone else, and even met the owner (super nice guy.) The food was worth the wait and then some. I said to myself, I need to bring melt in your mouth Texas Smoked Brisket to Wisconsin.
Never having any experience running a restaurant though, I did not want to be a statistic and be one of the 90% of restaurants that fail in the first year. So, I took a more conservative approach and started with a fully equipped BBQ restaurant on wheels. I wanted to prove my concept first. I wanted to prove that people in Wisconsin would appreciate great Texas BBQ and if they would be willing to pay for great Texas BBQ.