Two men smile while holding a book.

Our Story of Bringing Texas BBQ to Wisconsin

A few years ago, I was reading an article about the nine most difficult restaurants to get into in America. One of them was a BBQ restaurant in Austin, TX. Having lived in downtown Chicago for twenty years and eating out five times a week, I knew about difficult restaurants to get into. Loving BBQ, I researched this place in Austin, TX, flew down there, waited in line for four hours like everyone else, and even met the owner (super nice guy.) The food was worth the wait and then some. I said to myself, I need to bring melt-in-your-mouth Texas Smoked Brisket to Wisconsin.

A man in an apron standing next to a large oven.
A man standing in front of an open kitchen.
A man in black shirt standing at counter.
A man holding a tray of donuts in a kitchen.
A man standing in front of an open refrigerator.
A man standing in front of a counter.
A man standing in front of a wall with wood stacked on it.
A man standing in front of a store with his arms crossed.
A man standing behind the counter of a restaurant.
A man holding a yellow towel over a bbq.
A man holding a yellow bag in front of an oven.
A man wearing gloves and a mask is working in the kitchen.
A counter with two computers and a menu board.
A restaurant with wooden tables and chairs in it
A group of men standing next to each other.
Three people standing in front of a food truck.
A group of people standing around in front of a counter.
Three people standing in a kitchen with one of them smiling.
A man in black shirt holding a knife.
A man in black shirt and hat standing next to a chair.
A man standing in front of a computer.
A man in black shirt standing next to metal door.
A man standing in front of a computer monitor.
A man holding two beers in his hand.
A man standing in front of a wall with writing on it.
A man standing next to an outdoor grill.
A man standing in front of a beer sign.
A man standing in front of a beef butter bbq sign.
A woman in black shirt holding computer monitor.
A man in black shirt holding green plant near meat.
A man in black shirt cutting vegetables on wooden board.
A person in black gloves cutting meat on top of a table.

Never having any experience running a restaurant, though, I did not want to be a statistic and be one of the 90% of restaurants that fail in the first year. So, I took a more conservative approach and started with a fully equipped BBQ restaurant on wheels. I wanted to prove my concept first. I wanted to prove that people in Wisconsin would appreciate great Texas BBQ, and if they would be willing to pay for great Texas BBQ.

A group of people standing around in front of food trucks.
A freezer with different types of food in it.

We think Beef Butter BBQ is so good because we start with Prime Beef, which is the most expensive. A lot of places think that if you are going to smoke it anyway and then cover it in sauce, then why buy the most expensive meats? We say, if we are going to invest twelve hours of smoking and all the other time and expense in preparing, then we are going to only work with the best meats.

Our customers' favorite dish is our Brisket. Beef Butter Brisket is our specialty. Fatty or lean. It will change the way you think about BBQ. I have had people who spent twenty years in Texas and have eaten at over 300 BBQ joints, yet they tell us our Brisket is the best they have had. Customers also love our smoked pulled pork and smoked apple pie baked beans. We make an authentic Texas pinto bean, but up here, people like sweeter beans. So, we made them really sweet.